I saw this on the Xbox dash the other day and thought nothing of it but when I came out of tesco yesterday after buying a couple of DVDs and noticed that on the bottom of my receipt that because I bought these films I can now access them on blinkbox for free,, quite handy as I bought them for presents!! So I delved a bit deeper and found out that tesco has bought 80% of blinkbox and they're pushing it so this could be a good alternative to lovefilm, especially if it ties in with you're regular shop !